This artwork is a series of photographs of shop and cafe signs that were given their names by their owners in honor of a distant city. This act of naming a shop after a city represents a collective impression of the ideal for this group, community or place, a deterritorialized image of a better world. The dream, directed outwards, to something unreachable.
These photographs could have been taken in any post-Soviet city, but the fact, that they were taken in wartime
Donetsk adds new meanings to this work.
They are an attempt to look behind the the reasons that can make the wildest contemporary colonialism possible, into its heart, its subconscious desires. An attempt to see parallels in the minor and the important, expressions of a territorial dream in territorially troubled place. An attempt to understand social processes and see actual people behind them.
The postponed dreams promised by a shop name have much in common with the communist “Bright Future”, that looked as if it would arrive soon, but in fact is always delayed. A past shared by many. A bomb set a long time ago.